Table of Contents
Executive Summary 3
Situational Analysis 4
Background 4
SWOT Analysis 4
Target Market 6
Promotional Objectives 7
Tactics 8
Advertising 8
Publicity 9
Sales Promotion 10
Time Frame 11
Budget 12
Monitoring and Evaluation 13
Executive Summary
The following report outlines a promotional plan devised by the sexy red backs. Australian Red Cross as part of a worldwide movement with a mission "to improve the lives of vulnerable people by mobilizing the power of humanity" is pivotal in reaching individuals in crisis and in turn providing quality of life outcomes. The Laughter at Luna Park Day is an event aimed to attract a large audience and to get people involved in the ?Friends of the Red Cross' program. To attract the audience we want, we have targeted the day and activities on the day towards 18 ? 24 year old females. One of the many problems we experience is our competition. There are many not for profit organisations already existing and been formed to help the community each of these charities are competing for the same dollar. Although government funding and foundation facilities are available for specific non for profits, this is continually when bidding for the government donation dollars. The 3 Strategies we will be using to attain the result we want are:
? Advertising
? Public Relations and:
? Sales promotion
By implementing these promotion strategies it will help us achieve the pro ...