Promotional Strategy
Spalding NBA Dual Action Infusion Street Basketball
Introduction
The Spalding NBA Dual Action Infusion Street Basketball is a product which is capable of revolutionizing outdoor basketball play. Our goal is to create a promotional strategy which supports the effective launch of the product. This strategy includes identifying the appropriate target market, our promotional objectives, approach to budget, selection of promotion strategies, and a mechanism to measure the success of our strategy.
Our product is a basketball which contains an internal pump, improved synthetic leather, and a new grip design. This ball contains an internal pump which allows for inflation and deflation of the ball without the need to carry an external pump or needles. This feature allows players to increase or reduce the amount of air in the ball at a moments notice. This particular model is a "street" ball which is made of synthetic material which has a leather feel but withstands the rigorous of outdoor play. The ball also has an upgraded grip pattern that allows for better ball handling and reduced wear, which will lengthen the life of the product.
The Spalding NBA Dual Action Infusion Street Basketball will carry a manufacturers retail price of $24.99. The ball will be available through sporting goods stores, discount warehouse stores, and retail outlets with an actual price range of $16.99 - $21.99. The stores carrying this model of ball utilize on-line stores which expands the availability of the product.
Collectively, the above product, price, and distribution channels make the product extremel ...