EXECUTIVE SUMMARY
This report is about the crisis of Ratner/signets group plc. The report analysis how the company got started hoe it managed to be successful and why it started to encounter problems
The report starts by giving a brief about the case. It further gives the financial position of Ratner/signets group plc
The report shows how Ratner/signets group plc satisfy its customers and what the company should do to improve its performance. It then analysis the internal current performance of the company and inter long-term development of Ratner/signets group plc.
The report further analysis the internal and the external environments for Ratner/signets group plc, which led to a swot analysis of the company. After the swot analysis a tows analysis is done to generate strategies to improve Ratner/signets group plc's performance
Lastly the report gives the strategies, which Ratner/signets group plc should avoid to avoid loss. This report will enable Ratner/signets group plc top management to know the strategies to implement in order to make Ratner/signets group plc more competitive in the global market
INTRODUCTION
Ratner/signet group was started by Leslie Ratner's father with one shop in 1949.in 1984 Gerald took over as the managing director, at that time it had 130 stores in a fragment retail market, trading under the Ratner name. His initial vision was to expand the retail market for jewellery
, and gain a 50 % share within a few years.
Ratner's share was estimated to 23%.by the time his vision had expanded to embrace the USA, where the aim was to obtain a 10 % share of the US market over a 5- 10 year period. This would have made Ratner the largest chain in the US market, and required a build up to a ...