Executive Summary
1.0 Executive Summary
PTCL was once a government owned company which only dealt in telephony. Ever since it was privatized, it became a full fledge telecommunications firm which not only owned its telephony but now is offering a mix of different Internet connection types. PTCL has served both individuals and companies in Internet servicing. The focus here is to attain innovativeness in new connection types and maintaining quality, customer support will be helpful to PTCL in a profitable business. Not customers receive the level of attention they want, the quality they want and Pakistan also lacks technological improvements.
This plan focuses on the attainment of these opportunities. There is a lot of promise here for PTCL in terms of market share, profitability and image building.
Situation Analysis
2.0 Situation Analysis
PTCL has been privatized in the beginning of 2006. After that, the company has provided a wide variety of telecommunication services to home consumers and business users. They also decided to emerge as a competitive Internet service provider. However, despite the lower rates offered by PTCL in the form of different packages, it has had issues with customer experiencing low quality and poorly managed connections. The market is now an aware one where many hold information and consumers will try to select what is best for them.
The basic market need is high-quality Internet with stable connections for both the home consumers and business users. Many remain loyal due to good packages and rates and extra added offers.
2.1 Market Summary
The Internet market of Pakistan is one that is lacking a lot of quality on the connections. Customers are most of the time dissatisfied on almost any package they will ...