WHY I HAVE WHAT IT TAKES TO HAVE A
SUCCESSFUL CAREER IN PUBLIC RELATIONS
What is Public Relations?
Public relations (PR) is the practice of managing the flow of information between an
organization and the public. PR aims to gain an organization or individual positive
exposure to their key stakeholders, while downplaying any negative exposures.
Edward Louis Bernays, who is considered the founding father of modern public relations
along with Ivy Lee, in the early 1900s defined public relations as a management function
which tabulates public attitudes, defines the policies, procedures and interests of an
organization. . . followed by executing a program of action to earn public understanding
and acceptance"
Today, Public Relations is a set of management, supervisory, and technical functions that
foster an organization's ability to strategically listen to, appreciate, and respond to those
persons whose mutually beneficial relationships with the organization are necessary if it
is to achieve its missions and values. Essentially it is a management function that focuses
on two-way communication and fostering of mutually beneficial relationships between an
organization and its publics.
My understanding - Common activities of a PRO
• Speaking at conferences
• Winning industry awards
• Working with the press
• Employee communications
Smartness and an outgoing personality are the tools not just to impress the opposite sex,
but it can also help one in his/her career. One of the professions that relies a lot on these
two attributes to make an impact is media relations or public relations.
People often confuse Public Relations with advertising. However, PR is a different field
altogether. It involves inform ...