1. Give an example for modern marketing approach. Discuss the requirements for your specific example. Support it with an appropriate mission statement:
modern marketing concept is also based on three elements: consumer satisfaction, company profits, and community welfare (the three C's). an example would be Microsoft
In Consumer Markets
In Business Market empower people through great software--any time, any place and on any
2. Give an example for each of the following definitions as far as marketing concerned and explain briefly:
a. Celebrity Marketing
b. Aggressive Selling of unsought goods insurance, encyclopaedia etc. At most times, the selling concept is practical by managers having uniqueness and overcapacity. Their aim is to sell what they can make rather that what the market needs.
c. Transaction
d. Proactive Marketing Orientation Proactive" market orientation, in which a business attempts to discover and satisfy customers' latent needs (that is, opportunities for satisfaction of which a customer is unaware) has not been systematically discussed and examined to date.
e. Market Penetration Strategy this pricing strategy involves setting a low initial price in the attempt of penetrating the market on a quick yet productive basis in order to win a large chunk of the market share.
f. Active Horizontal Growth
3. As an Entrepreneur from Bahrain you are planning to invest in Turkey. Create an industrial scenario for the likely future of &nbs ...