KENTISH CEREALS
are looking at the launch of a new healthy cereal
1. Do you have a child/children between the ages of 5 and 12?
Yes ? No ?
(If Yes please go to Q2 – if not, please do not complete questionnaire)
2. Age of child/children?
5-11 attending primary school ? 11-12 attending secondary school ?
3. Do they eat cereal?
Yes ? No ?
(If Yes please go to Q3)
4. How many times a week do they eat cereal?
1-3 ? 4-6 ? Everyday ?
5. Who decides what cereal they eat?
You ? Child ?
6. Do you check the ingredients before you buy?
Yes ? No ?
7. What are the deciding factors when you buy cereal? Please
tick all that apply
Advertising Packaging Price Promotion/Offers Healthy Option
Television ?
Billboards ?
Supermarket ?
Design ?
Promotion ?
Character ?
BOGOF* ?
% Extra Free ?
Low cost ?
Free Gifts ?
Coupons & ...