Integrated Marketing
Focusing on Radisson Limerick the mixing and matching of marketing activities do go very much side by side a recent example of that would be hotel reducing its room rate to €99 Room only this is the lowest room rate they would offer and this has happened for the first time that Radisson has slashed its prices to this low and any other room which they would offer would be with breakfast on enquiring more on this Ms Geraldine told us that they wouldn’t slash their prices any further because they would not want to be in that segment of the market in which hotels offer room for €79 and would not lower down the standards of the hotel. Due to the economic downturn the hotel had come with such a marketing plan and has cut back their part time staff a lot and is getting their senior managers such as revenue manager, general manager to cover up shifts of staff. The other thing in quiet period which hotel does is to sell its meeting rooms for half price to those companies who are not doing regular business with the hotel. Each department in the hotel would get its own budget based on the room sales forecast and costing such looking into what type of the rooms are sold and examining the occupancy with previous year. Marketing for weddings is done on a large basis as it is a major market in Ireland. It is treated very importantly and few extra services are also offered such as special room rates for wedding guests, a complimentary bottle of champagne at reception and in the room, free spa treatment for bride and groom and late check out.
Leisure activities offered by hotel such as gym, swimming pool, spa and hair salon are all for membership for all residents and even for outsiders. The hotel would attention to detail on each and everything as from be ...