Redwin
Strategic Marketing Plan
Table of Contents
Title Page 1
Introduction 3
Situation Analysis 4
Market Analysis 5
Customer Analysis 8
Competitor Analysis 15
Internal Analysis 22
S.W.O.T Analysis 28
Strategic Position 31
Vision and Mission 32
Marketing Mix Strategies 33
References 35
Introduction
Redwin is a small Australian based company with a relatively broad product range of body and skincare brands. Redwin also seeks to expand their product range overseas and within other product categories. Their products are Australian made and owned, are relatively priced, environmentally friendly and are also created from natural ingredients. Their current products include a range of sorbolene lotions, body washes, hand washes, moisturising bars, deodorants, shampoos, facial cleansers and creams, and other assorted creams. Redwin are currently positioned within the hand and body and cleanser and moisturiser market.
The purpose of this report is to conduct a series of analyses in order to work out the strengths, weaknesses, opportunities and threats that directly affect Redwin and its overall business operations. This was done by looking at the environments, markets, customers, competitors and internal workings.
Situation Analysis
Market Analysis
Skin Care Market Overall Analysis
Skin care’s constant value sales are expected to grow at a CAGR (Compound annual growth ...