1 EXECUTIVE SUMMARY
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Reebok was found in 1890’s by Joseph William Foster in England. The Company grew slow initially, till the demand for athletic apparel and shoes increased. It brought the Company to a diversified operation with its products. Being an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women’s categories. The brand is committed to designing products of athletic footwear, apparels and accessories, and marketing programs that reflect creativity and the desire to constantly challenge the status quo.
2 REEBOKS VISION AND MISSION
2.1 Vision
Reebok’s Vision is to Fulfill Potential, dedicated in providing each and every athlete from professional athletes to recreational runners to kids on the playground – with the opportunities, the products and the inspiration to achieve what they are capable of. As a brand Reebok has the unique opportunity the customers, athletics, and artist, partners and employees to fulfill their true potential reach heights they may have thought unreachable.
2.2 Mission
Reebok mission is: Always Challenge and Lead through Creativity. Reebok creates product and marketing programmes, reflecting the brand unlimited creative potential through their courage to challenge convention.
3 COMPANY’S HISTORY
3.1 J.W foster and Sons, the family-owned bu ...