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Subject: New redevelop on Internet Business
Executive Summary:
Over the thousands of years that people have engaged in commerce with other, it has adopted the tools and technologies that became available. The combined influence of continuing sales growth and rising operating costs has caused the company to consider whether it could move the entire sales operation onto the Internet.
In comprehending the potential impact of the Internet on the world economy, one should recognize that the technology has the ability to cut costs, increase competition and improve the functioning of price mechanisms in many markets.
Electronic commerce is one of the way can complete all the said as above. ¡§Electronic commerce mentions the use of electronic data transmission to implement or enhance business processes.¡¨ (Biggs,1998)
Electronic Business connects small to medium-sized businesses to the Internet, electronic commerce, and global trade. No matter for any sized business, there also needs to provide all data files corrupt out of company.
Advertising & Promotion
¡§Promotion is a process whereby information about the organization¡¦s product or service is encoded into a promotional message for delivery to the customer. ¡§(Ray, 1994) Promotion has variety of information send to customer, such as: Collateral promotion, Advertising, Direct marketing, Personal selling, Public relation and sales promotions.
For sales purpose promotion, there mainly have two; Personal selling and sales promotions. For other promotions, some are for building up the brand image and keep the customers relationship as a loyalty.
Sales promotion is an activity designed to offer higher temporary va ...