Report on Galea Timber Products
Executive summary
1. Company background
Galea Timber Products Company is a small Australian company which operates in the timber product manufacturing sector. It was established in 1994 and has the main office in Seventeen Miles Rocks, Queensland, Australia.
The company has one production site and one warehouse which are located in the same place with the office. The total number of its employees is 5 of which three people are full?time workers who are in charge of the production. Two others are part-time sales who handle the marketing function and website creation for Galea. The manager, who is also the owner of the company, is in charge of all daily operational issues.
Galea produces about 60 different products which are classified into 3 main categories: CD and VCD shelf, kitchen products and home-ware decorators. Among these products, CD and VCD shelf are the company's hot sales product which accounts for more than 60% of the total revenues, kitchen products and home ware products make up for 30% and 10% respectively. The products' prices range from AUD$9 to AUD$320. On average, each year the total sales revenue is from AUD$70,000 to AUD$90,000
Up to now, the market of Galea is only within Australian. Moreover, Gelea doesn't deal with individual customers, but simply retailers and small gift shops. Accordingly, currently it has more than 100 customers, of which Harvey Norman and Good Furniture are the two biggest.
In addition, all the materials used for the final products are imported from foreign countries. The company has three material suppliers in three different countries which are New Zealand, China and Malaysia. In addition, Galea also has close and long relationship with the TNT transport ...