Research Simulation
RES341
University of Phoenix
October 29, 2007
Memo
To: Mr. Howard Grey, CEO
CC: Mr. Jean Dubois, VP Mechanical Watch
Division
Ms. Amanda Hamilton, VP Marketing
Ms. Uma Gardner, VP Production
From Quality Control (QC)
Date: 09/01/2007
Re: Comprehensive Sales Research Report
The purpose of this memo is to inform you of that the Comprehensive Sales Research Report for the mechanical watches division has been completed and is ready to be put in motion.
The meeting held in June brought to light two issues that you requested be addressed immediately. The first issue being the drop in sales; the second is the number of mechanical watches rejected by the Swiss Official Chronometer Control (SOCC). Based on the following recommendations that the board presented:
?X How do consumers view Aquine¡¦s mechanical
watch?
?X How are consumers reacting to current
advertisement?
?X Check statistics for the SOCC test
?X Quality of Aquine watches vs. other Swiss
watches
?X Formalization of the internal QC process
?X Reduce SOCC rejection rate to less than 10%
Questionnaires were sent to 500 mechanical w ...