“Retailing characteristics of fast food stores and their impact on customer sales and satisfaction”
By:-
Rajul Bhardwaj
Lecturer,
Faculty of Management Studies, Gurukul Kangri University,
Haridwar(Uttarakhand), India
Table Of Contents:-
? Chap-1 Introduction
1.1 Global Retailing Industry..……………………
1.2 The Far East Experience..……………………
1.3 The Changing Food Retailing sector in Asia..
1.4 Recognition of a Problem………………………
1.5 Objectives of the study…………………………
? Chap-2 Literature Review
2.1 Passage to India……………………………….
2.2 Food Retailing in India.……………………….
2.3 Useful Information regarding McDonald’s Corporation….………
2.4 Useful Information regarding Pizzahut Inc……………………….
2.5 Useful Information regarding Domino’s Inc……………………
? Chap-3 Research Framework and Methodology
3.1 Research purpose……………………………… &nbs ...