Revlon
1. Should Revlon concentrate its efforts on international market.
Yes, Revlon should because it has potential market based on geography area. Based on sales by geography area, its shows that Revlon perform a constant growth at international level even though not as much as in U.S. market. Revlon may focus in Asian countries to market their product since most Asian countries woman’s are interested in consuming cosmetics, fragrances and health care products. In current the living style has changed to modern lifestyle. In such situation not even every woman in U.S. only fighting on aging problem but other European country also Asian countries woman’s are moving to fight on this aging problem. The process is market development, where Revlon market its product to new geography area.
2. It much suggested that Revlon should joint venture with other cosmetics. It is to form a temporary partnership for the purpose of capitalizing on same opportunity. It will help to reduce the burden of Revlon where it also can minimize its competitors.
Under the diversify issue, Revlon may diversify into selling under garments which is currently Avon into.
3. Yes, because Revlon has too much brand like color silk, Charlie, Mitchum, Gaitnea. The weakness of Revlon is in product development by introducing new product with different brand name which may lead to no confident among Revlon consumers. If we look at the Avon strategies, their product always has its brand name Avon such as Avon color, Avon techniques and much more. This type strategy may reduce the cost of advertising as people may already know that it is product of Avon, whereby Revlon use different name, which people may ...