Gap Analysis: Riordan Manufacturing
Declining sales and profitability at Riordan Manufacturing, a global plastics producer, prompted the company to reexamine its business model and change the way it manufactures and markets its products. Riordan identified a new strategy surrounding a customer relationship management system with team based sales and support structures. However, company changes are already negatively impacting employee job satisfaction and retention. (University of Phoenix, 2007). To be most effective, the company must align its human resource management practices with its strategy and gain the support of all company stakeholders. Efforts to strengthen leaders, build committed work teams and motivate employees must be highly concentrated to ensure a successful transformation.
Situation Analysis
Issue and Opportunity Identification
Recent restructuring efforts and system changes at Riordan Manufacturing have created many company issues and opportunities. Focused on enhanced service and customer relationships, company leaders hope to improve sales by utilizing a team approach (University of Phoenix, 2007). However, the extensive transformation of Riordan Manufacturing in line with its new strategy raises several relevant organizational issues. Some issues and challenges include declining retention rates, decreased morale and motivation, few opportunities for training and development, inadequate reward structures, and disagreement on primary issues by company leaders. However, a focus on clear communication, effective leadership and a collaborative team effort will create a vast opportunity for growth and improvement in these areas and allow Riordan Manufacturing to realize its objectives.
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