Situation Analysis and Problem Statement
The businesses of the world today are always in a state of fluctuation trying to maintain their competitiveness within their respective industries. For various opportunities to be determined for a company to stay competitive, companies need to define the "right" problem and challenges. Once they do this reaching their end state goals are just an implementation away.
This paper will describe the situations of AMD-ATI and what lead to the decision for AMD to acquire ATI. . We will look at the opportunities available to both companies which will make them more competitive in the computer processing market and begin to work towards their goal of being on the same level as Intel. Also, what it will take for ADM-ATI to reach their desired end state along with a few goals to ensure the desired end state is met. This will in turn allow a problem or opportunity statement defining the "right" problem in the "right" way to be developed.
Situation Background (Step 1)
AMD is a leading global provider of innovative microprocessor solutions for computing, communications and consumer electronics markets. AMD is dedicated to delivering superior computing solutions based on customer needs that empower users worldwide.
ATI is a world leader in the design and manufacture of innovative 3D graphics, PC platform technologies and digital media silicon solutions. ATI is the world's foremost graphics processor unit provider and is dedicated to deliver leading edge performance solutions for full range of PC and Macintosh desktop and notebook platforms, workstation, set-top and digital television, game console and handheld device markets.
AMD needs to acquire ATI to become more competitive ...