Executive Summary
Rocky Mountain Chocolate Factory gave us, the Perfect T.E.N.S, an exciting opportunity to help their company. The challenge that was given to us was to decide on a new location for a Rocky Mountain Chocolate Factory store. We did a lot of research on the Company, took many factors into consideration, and developed criteria in order to narrow our search down to three potential locations: Orlando, Florida; Chestnut Hill, MN; and Times Square, NY. Based on the selected criteria, we developed a system used to rate each potential location against each other. Some of the criteria used in the rating system included population, median household value, average household income, food services, quality of life, and quantity of competition in the same location. Upon completion of the extensive research and quantification, the Perfect T.E.N.S. decided on Times Square, NY to be the best location for a new store.
Once Times Square was chosen, Perfect T.E.N.S. did further research and assessed how to go about implementing this decision. Some of the research included an estimate of financials as well as marketing strategies. Recommendations were also made which included such categories as product, place, price, and promotion.
RMCF Overview
Company History
A car wash or a chocolate factory? That was the decision that Rocky Mountain Chocolate Factory founder Frank Crail had to make over 25 years ago, when he decided to realize his business dreams in the small town of Durango, Colorado. "I think I made the right choice," Crail confirmed in a statement found on the chocolate company's website (RMCF, 2007). Starting as just a small shop on the Main Street of Durango, nobody could have imagined i ...