Rpg Spencer Case Study

Case Study On
RPG Spencer
Supply Chain Strategy for Agri Retail

MANTHAN ? The Retail Case Contest
AMAETHON 2007
IIM AHMEDABAD
Submitted by

Team Evanescence
 

 
Team Leader:
Mitul Joshi
[email protected]
09911459121
 

Team Members:
Anand Natarajan
Mitul Joshi
Viral Nagar

Faculty of Management Studies
University of Delhi
TABLE OF CONTENTS

TOPIC    Pg No
EXECUTIVE SUMMARY    2
1. SWOT Analysis    3
2. Existing Supply Chain Model ? What We Are Doing    4
3. Behind Enemy Lines: What They are Doing    6
4. Suggested Improvements    8
5. A Blueprint ? Managing the Supply Chain    10
6. Conclusion    16
REFERENCES    17
APPENDIX    18

 
EXECUTIVE SUMMARY

RPG-Spencer is the undisputed leader in the upcoming and hugely promising agri-retail sector in India, especially in South India, where it enjoys a clear edge over its competitors. With constant improvement, their supply chain strategy has progressed from one replete with inefficiencies to one of direct sourcing from farmers, resulting in better realizations for both farmer and retailer.

In the wake of favorable FDI policies of the Government, corporate giants from both India and abroad are entering the fray with new, innovative strategies to gain a foothold in the market. RPG-Spencer faces the risk of its supply chain strategy being replicated, thus leading to erosion of its competitive advantage in the agri-retail sector.

This case analysis proposes a blueprint of the strategy that could be adopted by RPG-Spen ...
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