Ryanair Resources
Physical Resources
• Ryanair has got more than 300 latest Boeing 737-800 aircrafts and this number is continuously increasing by the passage of time.
• Their second physical resource includes their staff. They have 3500 people in their staffs, which is from 25 different nationalities, working for Ryanair.
• Ryanair are using those aircrafts which produces carbon, in a very less quantity, they have reduce the average age of its fleet to 2.4 years which is the youngest fleet in major airlines.
Intangible Resources
CEO
Ryanair has got very intelligent and experienced CEO, Michael O’Leary, who is playing a central role in the success and prosperity of this organization.
Website
Their website is the largest travel website in Europe and the most recognized on Google. Indeed their website is providing a lot of services for the ease of Ryanair customers.
Unique Services
Ryanair first time introduced on-board and online gambling and they also introduced in flight mobile phone service.
Ryanair’s Human Resource
Ryanair consider their employees as their important asset, their whole staff is highly experienced, specially their CEO and decision makers. To keep their staff motivated and trained, Ryanair has taken the following steps:
• Giving high salary to their employees.
• For safety Ryanair is providing extensive safety training to their employees.
Finance
Ryanair had very strong rival Air Lingus an Irish airline and they were competing head to head from last 20 years. Although there were many external forces imposed on Ryanair, the company always succeed to achieve profit by using different ...