1. Introduction
Ryanair;
Ryanair is an Irish airline, established in 1985 in Dublin by Ryan family with a share capital of just £1. Ryanair is the first and largest low fare airline in Europe. It is one of the most successful airlines in the world, carrying 50m passengers through 559 routes across Europe.
In 1990, they decided to change their strategy and switched their strategy from being "high fare" airline to become low fare air line; they copied the successful Southwest Airlines low fares model. In 1991 the company for the first time made a profit despite the impact of the Gulf War. Now, they are the third largest airline in Europe in the passenger's number. Recently IATA announced that ryanair has become the largest international airline. (Ryanair, 2007)
2.1 Oticon;
Oticon is a hearing aids company. In 1904 Oticon was founded by Hans Demant "driven by his desire to help his hearing-impaired wife and other people who suffer the same problems" (Oticon, 2007). From the beginning Oticon's aim is to help people to have a better life.
Oticon continued to improve and to establish it self in the hearing aid industry. In the 1920's Oticon opened sales offices in different countries. In the 1940's during the World War II, it became difficult to import hearing aids, so the company started its own production. (Oticon, 2007)
Life was not always easy for Oticon, and in the 1980's they lost some of their market share and the company started to struggle. As a result, the company appointed Mr. Kolind as new CEO, who redesigned its organizational structure and replaced the conventional hierarchical structure to a new "flat" organizational structure known ...