We recommend introducing the Trojan Horse solution instead of continuing with PROCEED 's development due to multiple reasons that we will illustrate. To start off the financial situation is in crisis when it comes to PROCEED as it requires 1 million dollars and it will take a total of 8 month with 5modules still remaining to be fully operational and that is not feasible as the sales automation conference is taking place in 3month where the product will not be ready. As the CSAS illustrates that it was difficult for vendors to satisfy the customers as many of its functions are not required by the customer and so will not come into play.
On the other hand inquiring TH is more beneficial financially as it only requires $200,000 to develop and will need nearly half a million to market within the next few month which entitles its availability for the automation conference which one of the first main goals and requirements for the successful launch of any of the two products. Also on the other hand being more of a CMS products it satisfies more of the customer need and as stated the resources are not available to have both products available.
Finally although all the attention and time will be given for TH, and PROCEED will be dropped this is no issue, as HR requires even less resources and effort then PROCEED and the Sunk cost that came into play when manufacturing Proceed will not be taken as a total loss only if drooped as this stage, a more catastrophic outcome might be if the product was continued and didn't meet minimal requirements.
The buying cycle of proceed is illustrated in 7 main steps with a total duration of 37-64 months:
Realization by senior management.
Evaluate potential Benefit
determine Methodology
decide type of ...