SaniClean, Inc. Business Plan Outline
I. Mission Statement- SaniClean Inc.'s mission is to profitably supply environmentally friendly water filtration systems. The launch product is an innovative self-cleaning swimming pool filter and our lead international market is the US, following the successful testing and launch of the product in Australia. The immediate goals are to secure a licensing agreement with a major American pool industry manufacturer, gain funding for initial working capital, and continue R&D activities to apply the technology to other industries and guarantee the long term success of the company.
II. Management Team- SaniClean believes that the most important element supporting the feasibility of its proposed program is the strength and the proven ability of its management team.
A. The Team
1. Andrew Matthews. As Chief Executive Officer, Andrew's responsibilities include overall strategy, marketing and the development of strong relationships with key stakeholders. Andrew will relocate to the US in July 2006. He has prior new venture start up experience in international markets. As National Marketing manager (Retail Business) with Shell Australia, he was an integral part of a team that launched 60 Circle K convenience stores nationally. He has worked as a business development manager in Papua New Guinea dealing with US mining companies. More recently Andrew started Cambodia's only national brewery and established the largest food and liquor wholesaler in that country. Andrew has worked as a Government advisor to assist entrepreneurs start and grow their business.
2. Kim Green is the V.P. Finance and is initially responsible for overseeing R&D in A ...