SHOPPING ONLINE OR IN PERSON
1. Using an on-line retailer of your choice, find what you are looking for. What was this experience like? Use the 4 P's of the marketing mix as a framework for your discussion.
The on-line retailer that I selected for this Assignment was Victoria's Secret. I basically looked for three items from this retailer which included the following:
? Evening dress
? Shoes &
? Sleepwear
In just five minutes I had the perfect evening dress picked out along with shoes to make the perfect outfit. I was really impressed with what this on-line retailer did, they let me view the dress from a couple different views but as I scrolled down Victoria's secret also included shoes that would match along with a necklace to complete the outfit. With the click of a few buttons and a total of five minutes I had two of my three items checked off my list. The same could be said for the sleepwear, I clicked on sleepwear and when that screen appeared I was given a list of several categories such as babydolls, pajama sets, pj separates, loungewear etc. In just a few minutes and a few clicks I had three different sets picked out and I was ready to "checkout."
One of the promotions that were easy to find throughout the sight was: $15 off an order $100.00+, $30 off an order $150.00+, and so on. If you receive the catalogs from this retailer there is also promotions they run in there and when you buy on-line you enter the code from your book to get additional percents or monies off.
I found that there was a lot of promotional pricing, some of the offers included "buy a velour outfit and receive a free tank (shirt)," a ...