Belief Model for The Leadership of Richard Branson
Model Name: Richard Branson
Source: Business the Richard Branson way by Des Dearlove
Category: Leadership
Author: Paul Beeston
Ability Context
Leadership of a successful business Richard Branson is a household name in the UK. For more than 20 years he has successfully put the Virgin emblem on products from records to pensions. He continues to expand the Virgin empire.
External Behaviour Emotions (Sustained)
Think in pictures.
Blur the division between work and play.
Move quickly.
Create and manage effective joint ventures.
Encourage informality. Playful, fun, enthusiasm, confidence, energised and caring.
Emotions (Transitory)
Curious, shy, actor and school boy.
Test for values and beliefs Strategy A (test for beliefs & values satisified)
You can observe the flow of information within the organisation. You are getting feedback on the profitability and opportunities facing the organisation.
You have the feeling that the products are in alignment with the current market and are in alignment with the values of the Virgin brand. Listen to people. Encourage communication and feedback. Create opportunities for communication to take place.
Strategy B (test not quite satisified)
Ch ...