Mission
Skype mission is providing a simple, reliable and friendly communications tool that just works. Skype goal is to please its customers by providing free worldwide telephony to make unlimited and quality voice calls. Skype does a very good job to achieve its mission because it is very dependable and straightforward. Skype is constantly reliable and a great tool because it is very simple to make a call.
SWOT Analysis
Strengths
• Simplicity to use
• Major community of interest
• Free video conference
• Great quality service
Weakness
• Malicious links-Skype URL
• Slow internet connection
• Attackers spying third party calls
• Used mainly by early adopters
Opportunities
• international e-commerce
• Mobility and fixed-mobile union
• The next generation peer-to-peer technology- P2P
Threats
• Encryption system
• Competition from all sides
• Companies offering international calls
• Difficulty developing non-telephony
Strengths
Skype offers simplicity for customers. It is very easy to make calls and to pay bills. It is necessary to put in your credit card information only once, and the customers have the option to set up an automated payment. If the consumer needs extra credits, it can be done in only a couple clicks.
It is possible to set up an agenda. With only one click the call is made. There is a major community of interest on Skype. There are over 100 million reported registered users. It is estimated that Skype is used by 28% of all internet users and 94% of all VoIP traffic. Low-cost structure and ...