SOCIAL ENVIRNOMENT
A lot of variables should be taken into account if one should decide to do a business in a certain location. One variable to consider is to what degree a social environment of the business is conducive to the business success. Business will accumulate wealth only if the business ecosystem supports the growth of business. One aspects of business ecosystem is the social environment. Decision to invest in a certain location (either community, region or state) should consider to what degree the social environment at a particular location is conducive for business development.
There are three main aspect social environment. They are:
• Values held by a community
• Potential impact of interactions among subgroup in a community (accommodation, cooperation, assimilation, and conflict).
• Social change as influenced by globalization.
Values of community
To be successful in doing business a businessman should have sound understanding about the communities’ values.
Relation to nature
The issue of people’s relationship to nature reflects how people in a society treat the nature and how they orient themselves to the natural world around them and to the supernatural power. This issue is of prime important for the people who live with the nature. Businessmen who invest in the forestry indus ...