Select a well known company. 1) Explain why you have chosen them and briefly outline what they do. 2) Identify some of the positive environmental and social steps it has undertaken in relation to its products or services. 3) Suggest ways in which your company might better communicate its sustainability commitments to its customers via brand messages, further product changes or other design management related methods.
All of my past education has been focused around design. For my final year I have chosen to research the music industry. In 2000 I was awarded the National Arkwright Scholarship, for Technology. This award opened my eyes up to see how everyday life is affected by design, and how important designers are for the future of our planet.
During my time dedicated to my Design Management degree course, and my close work at the Students Union, as Entertainments Officer, I have found another interest - The Music Industry.
I am trying to link each of my third year projects to this subject, so that I can adapt design management to the music industry. My dissertation plan is to study bands such as Coldplay to see how they are supporting, promoting and marketing Charities such as Fair Trade. Understanding the different impacts that the music industry has on the population will be interesting.
I am writing to several record companies, to see if I can gain work experience. One of my chosen companies is Sony Music, part of the Sony Corporation.
For this project I shall be looking at the Sony Corporation in general, and studying the policies that they put in place for sustainable and environmental issues.
Sony was founded on the May 7th 1946, by Masaru Ibuka and Akio Morita. It was established in a run down, and bom ...