KNOWLEDGE OF THE PRODUCT OR SERVICE AND EVERYTHING RELATED TO IT, IS A PREREQUISITE FOR SUCCESS IN PERSONAL SELLING
1) I agree with the above statement.
You have to outsmart your competitors, and the only way is to know your product, consumers and even your competition.
It is absolutely essential that the salesperson has done enough research about the relevant product or that he/she has been well informed. If this is achieved, the salesperson will be well equipped to inform customers or even to answer questions correctly about the product. This will help boost the sales of the specific product and this simple action will have spurred on the following processes:
• Economic growth
• Job opportunities
• Satisfying a demand for a certain product
• Optimum production
With the correct knowledge the salesperson can now, with confidence and enthusiasm, approach potential customers. If he knows his product well, he will easily be able to distinguish the facts and advantages off the product and compare it with that of the competitor, who might be selling a similar product.
If the salesperson is knowledgeable about the company itself, and not only the product, he/she could inform potential customers about e.g. money being donated towards a charity every time a product is purchased. Also it builds trust and loyalty in the company.
A) THE COMPANY
• THE HISTORY
Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this ven ...