Introduction
Southwest Airlines began operating in 1971 with four planes serving three cities and with revenues of $2 million. For 35 years Southwest has had over 13 million satisfied passengers along with 35 consecutive years of profits. Southwest operates as a low-cost, no-frills but high customer service airline flying point-to-point, which is a key factor in the success of the company. Southwest works hard at maintaining a culture that emphasizes flexibility, family orientation, and fun. Southwest has been highly successful, generating profits each year since it was founded and realizing significant appreciation in the value of its stock of over the life of the company.
Theses
Within Team B's paper of southwest airline corporation the research and evaluation of the impact and or affect of current fiscal, monetary policy to the company as well as ten economic indicators that related to the company/ organization and its policies will be discussed. These economic indicators will include Gross Domestic Product (GDP) the unemployment rate, and CPI which is a measure of inflation, among others.
Company Overview
Southwest Airlines began in 1971, when President Lamar Muse flew the maiden voyage from Dallas, Houston, and San Antonio. For 35 years Southwest has had over 13 million satisfied passengers. In 2004, they announced its 31st consecutive year of profits. Southwest now has over 2800 daily flights to 60 airports in 59 cities across the United States and has continued to maintain customer and employee loyalty. By aggressively gaining market share, they became a major force in U.S. air travel. Southwest remains devoted to making flying available to everyone and the company has been successf ...