Southwest Airlines culture is the glue that has held this company together. The culture of Southwest Airlines is deeply rooted in its struggle to get the company from just a vision, to a successful existing entity amongst some formidable competitors. "The shared vision of survival has fostered a close-knit, supportive, and enduring family-like culture, (Frieberg, p. 145)". Some of the primary values significantly contributing to the overwhelming success of the Southwest Airlines organization are: low cost, hard work, family, fun, individuality, ownership, and profitability just to name a few. The low cost concept enables people who generally cannot afford an airline flight the opportunity to fly short flights in a short amount of time. The Southwest employees do a great job servicing its customers by working very hard. The employees understand the importance of working hard and fast to ensure every flight meets their scheduled flight time. They are not just working hard to meet the mission; they work hard because they are part owners of the company. Southwest Airlines is a major player in the airline industry that operates as a family structure. The company treats every employee like a family member and their relationship has fostered a strong intimate environment that creates a fun-filled family circle. The company is definitely not short in its share of fun. Employees are encouraged to work but have fun doing. Having fun means being oneself and this is another Southwest Airlines requirement, individuality. The company forbids the cookie cutter mentality because it fosters diversity. Each employee is allowed to bring his/her own individual uniqueness to the company. Allowing ...