Spa Marketing Plan

Strategies to Increase your business as a Licensed Hair Dresser.

 Trixie D Matthews
Strayer University

BUS 517
Managing the Business Project
Professor Trina Greer
September 3, 2006
 
Abstract
The purpose of this research paper is to address various issues in ethnic hair salons. First and foremost is why they are not profitable in the beauty industry. I see a growing need to tackle this problem. This paper details the problems and solutions for African American salon owners, independent stylist and booth renters. It helps answer the question ?Why I am not growing in this Business". This paper addresses the legal matters of setting up and operating your business. Marketing strategies to retain and keep customers. And being professional in the beauty industry.
 
Table of Contents

Title Page?????????????????????????????????????..1

Abstract????????????????????????????????????????..2

Table of Contents??????????????????????????????..3

Introduction?????????????????????????????????????4

Finding your Niche???????????????????????????????5

Setting up your Business???????????????????????..6

Business Systems???????????????????????????????..8

Marketing??????????????????????????????????????..8

Professionalism??????????????????????????????????12

Discussion???????????????????????????????????????13

Conclusion?????????????????????????????????????..13

References??????????????????????????????????????..15
 
Introduction

This paper is designed to help every classification of worker in the beauty industry go to the next level of professionalism, legitimacy, and excellence. It is not enough to sharpen your craft and become the best in hai ...
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