|CASE ANALYSIS- MARKETING MANAGEMENT II |
|CASE- MARVEL ENTERPRISE, INC. |
|SUBMITTED BY: Section E GROUP 11 |
|RISHI GARG (08FN081) SANDESH PAHUJA |
|(08FN087) SANJAY DUBEY (08FN088) |
|SAURABH PRAKASH (08FN090) |
Q. To what extent is success of Marvel due to the success of Spiderman ?
Solution :The company was on the verge of bankruptcy before the advent of Spiderman with net losses of $ 899 million during 2000 and a profit of only 5.3 million during 2001. Spiderman through its first movie acted as a savior for Marvel and then continued to hold the audience’s attention, acted as a cash cow as well as attention magnet towards the concept of ...