Spyker goes Dubai
Index
1. Executive Summary 3
2. SpYKER 3
2.1 Venture Analysis 4
2.2 Vision 5
2.3 Mission 5
2.4 Strategies 5
3. Analysis on three different levels 6
3.1 Micro 6
3.1.1 Financial 6
3.1.2 Organisation 6
3.1.3 Economical 7
3.1.4 Technological 7
3.1.5 Social and Cultural 7
3.1.6 Legal Affairs 7
3.1.7 Ethical 7
3.2 Meso 8
3.3 Macro 9
3.3.1 Demographical (and Geographical) 9
3.3.2 Economical 9
3.3.3 Political 9
3.3.4 Ecological 10
3.3.5 Socio-cultural 10
3.3.6 Technological 10
3.4 SWOT-analysis 11
4. New Marketing strategy 12
4.1 Ansoff-matrix 12
4.2 Motives 12
4.3 Competition strategy 12
5. Operational Marketing Plan 13
5.1 Market potential 13
5.1.1 Size of demand 13
5.1.2 Segmentation 13
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