Cadbury's
Engaging stakeholders in a business
04_How to engage stakeholders
Cadbury Schweppes has open and regular discussions with its stakeholders and uses different ways to communicate with different stakeholder groups:
Shareowners - Cadbury Schweppes has over 60,000 registered shareowners. These include private individuals as well as large institutional investors, such as pension funds and banks. All shareowners are also entitled to attend the Annual General Meeting, at which they have the opportunity to ask questions, discuss the company's performance and vote on certain issues.
Consumers - Consumers can contact the company by various means and Cadbury Schweppes deals with consumer enquiries on a daily basis. It performs market research to track changing consumer trends. Many parts of the business also use surveys and market research panels to find out what consumers think of products.
Customers - The company has ongoing discussions with its customers. Wholesalers and retailers provide the vital link to consumers and it is they who make Cadbury Schweppes' brands widely available. The company works in partnership with customers to meet their need for attractive, high-quality products and business success.
Suppliers (and business partners) - Cadbury Schweppes has 40,000 suppliers around the world and its Ethical Sourcing Standards set out how to work with them. The company is in regular dialogue with its suppliers and responds to their suggestions. For example, if a supplier had views on ways of improving quality or efficiency then Cadbury Schweppes would listen and possibly act on ideas if they made good business sense. Working in partnership with suppliers makes it possible to find out their needs and also to ...