Introduction
Starbucks first began in 1971 as a little coffee store in a touristy part of Seattle. As time went by, the success of this little store was hard to go unnoticed, which attracted many investors. Today consumers can find a Starbucks retail store at any major malls, any popular street corner and sometimes you can even find two stores right across the street from each other. Starbucks has also expanded though the years to become a successful International corporation. But what accounts for their success? Is their coffee truly the best brewed coffee there is out on the market? What are they doing that their competitors are not?
The differences are that Starbucks is a highly innovative company, always striving for improvements in all aspects of their company. They have always been open and honest with the general public about how their company operates. They not only focus on their retail stores, but they are also concern about where their products come from. Since the beginning, Starbucks have focus on profitability, while simultaneously keeping their values and ethics. To Starbucks, corporate social responsibility is not about writing a check to a charity or a nonprofit organization, or having their label at every charitable events, it is based more on how they run their business everyday. This can includes examining the external and internal factors that relates to the well being of their company and their community.
Starbucks emphasis on conservation has created many benefits for Starbucks and for the environment. Not only are they preserving resources, which are great for the environment, but it also benefits them since it reduces cost. Starbucks even works with the g ...