STARBUCKS SWOT
Introduction
Starbucks Corporation is a dominant multinational coffee house chain based in United States. Starbucks is the largest coffee house company in the worlds with 8505 company-owned and 6506 licensed states over 40 countries, making a total of 15011 states worldwide. Because of that, I’m interested in explaining about Starbucks Swot. SWOT analysis is a tool for auditing an organization and its environment. SWOT stands for strengths- weaknesses (internal factors) – opportunities threats (external factors).
Strength
? Starbucks s Corporation is a very profitable organization, earning in excess of $600 million in 2004. The company generated revenue of more than $5000 million in the same year
? It is a global coffee brand built upon a reputation for fine products and services. It has almost 9000 cafes in almost 40 countries.
? Starbucks was one of the Fortune to 100 Companies to Work For in 2005. The company is a respected employer that values its workforce.
? The organization has strong ethical value and an ethical mission statement as follows, ‘Starbucks is committed to a role of environmental leadership in all facets of our business’
Weaknesses
? Starbucks has a reputation for a new product development and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.
? The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need a look for portfolio of countries, in order to spread business risk.
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