STARBURY RETAILS FOR CHEAP
Footwear is one of the most essential necessities in everybody’s life. Everywhere you go, you can see all sorts of styles of footwear such as: High, mid, low top sneakers, slip-ons, flats, heels,boots, sandals, etc. Prices vary among these styles. Most famous sneaker brands such as Nike are priced around $55-$200 a pair, sometimes even more depending on the exclusivity of the shoe. Most of the time shoes are ridiculously priced high than what they really are worth. Two-time NBA all-star Stephon Marbury is opposed by the prices on sneakers and decides to make a sneaker that’s affordable for everybody. Not everybody can afford name brand shoes at high prices.
The article, Trend-bucking price makes Starbury one stand out, is about the NBA all-star making a shoe that is priced at $15 that makes it affordable for everybody. The shoes are manufactured in China where most brands like Adidas, Nike, and Vans and manufactured at. Basically Marbury and Steve & Barry’s (Collegiate Apparel store) are trying to target a lower market to make shoes affordable for low-income families. They want to let the people know that shoes that are worth $200 are just as comfortable as the Starbury One. One other type of market they are trying to target is the kids which these days can now afford a “descent shoe”. Instead of having famous athletes wear shoes that are pricey to increase sales Marbury does the opposite and gives the consumer the right price for the quality.
In part of the marketing mix “price” is the main factor that Marbury is trying to emphasize on. No matter what market you are trying to target, Price can be crucial in determining the wants of the customer.&nb ...