INTRODUCTION: 3
PROBLEM DEFINITION: 3
PURPOSE OF THE REPORT: 4
MAIN QUESTION: 4
SUB QUESTIONS: 4
METHOD: 5
DELIMITATION: 5
VISUALIZATION OF THE REPORT 7
INTERNAL ANALYSIS 8
THE HISTORY 9
MISSION 9
VISION 9
TARGET GROUP 9
VALUE CHAIN ANALYSIS 10
PRODUCT ANALYSIS 13
ACCOUNT ANALYSIS 16
EXTERNAL ANALYSIS 18
THE DANISH INTERNET TRADE 19
PEST 19
COMPETITOR ANALYSIS 22
SWOT ANALYSIS 29
TOWS-ANALYSIS 32
ANALYSIS OF QUESTIONNAIRES 33
THE WEBSITE 36
OWN ONLINE STORE VS. ONLINE RETAILER 37
INVESTMENTS BUDGETS 39
LEGAL REQUIREMENTS FOR E-TRADING 45
PROMOTION SUGGESTION TO AND FOR THE WEBSITE 45
ACTION PLAN FOR STARTING UP E-TRADE 51
CONCLUSION 52
LIST OF LITERATURE 54
SIGNATURE 56
Introduction:
“You can't take something off the Internet - it's like taking pee out of a pool.” This is said by an unknown author most likely in the beginning of the 90s, where people were quite skeptic about the internet and the possibilities within. However, we have experienced a massive development ...