iii. Assume the different groupings based on your informal research
We conducted focus group of 5 people and convenience survey approximately 30 respondents at Starbucks, Central World, RCA and Siam Center. The respondents are Thai students (Bachelor degree, Master degree) and working people (employee and entrepreneur) the age between 19-50 years old. The respondent’s income is 15000 up and are likely to sit in Starbuck because atmosphere and service. Some of them are going there for meeting with customers.
The respondents expressed that Starbucks Partners of most branches they used to go are excellent in service. Partners are polite and friendly. They feel free to sit there for long time; some of them mentioned that Partners always greet them and remember them.
On the other hand, it’s quite sophisticate about coffee menu for new customers because lack of knowledge about coffee. They don’t know how much intense of coffee each menu. Although there are information available at counter service but less people know that. However, partners can recommend them as wellA firm’s proficiency in creating, capturing, and sustaining value greatly impacts its ability to achieve desirable financial outcomes. As a firm’s value generation activity directly impacts top-line revenues, it is essential that managers understand the process of developing and managing marketing strategy. Marketing Management is a survey course that is designed to provide insight into the nature of product, place, promotion, and pricing decisions, and how those inter-related components could be integrated to yield a superior value proposition for customers. The overarching objective is to provide ...