Marketing Essay
Omar Taha
05117241
Commerce Stage 2
Group 5
Lecturer: Ambreen Bashir
Topic: After buzz marketing, stealth marketing is the latest marketing communications craze. You are the General Manager of a new entrant in the mobile phone network market, competing with the likes of O2, Vodafone, Meteor and 3. Like these competitors, you see your main target market among young, highly marketing literate consumers. Your marketing manager has mentioned stealth marketing as a possible way of increasing market share but you are not convinced that this is an ethically sound approach to marketing communications. Please write a report to your board of management presenting the possibility of a stealth marketing campaign, but also your concerns with this technique. Please take into account the characteristics of your target market as well as public debate on marketing methods. You are required to give a recommendation to the board of management whether or not to adopt this technique.
Table Of Contents
Introduction… …2
Stealth Marketing… …2
Target Market… …3
Advantages of Stealth Marketing… …4
Disadvantages of Stealth Marketing… …5
Ethics… …6
Conclusion…&nbs ...