TABLE OF CONTENTS
Executive Summary??????????????????????????.????p.4
History??????????..?????????????????????????..p.6
Profile of CEO???????.?????????????????????????..p.7
Competitor's Profile????.??????????????????????????.p.7
Industry Profile????????????????????????????????..p.8
Company Analysis???????????????????????????????p.9
Industry Analysis??????????????????????????????......p.24
Top Competitor Analysis????????????????????????????.p.25
Other External Forces?????????????????????????????.p.26
Key Opportunity?????????????????????????????..?.?p.27
Key Threat??????????????????????????????????p.27
Major and Subordinate Problems??????????????????????.??p.28
Strategic Match???????????????????????????????...p.29
Primary Strategic Match Position????????????????????????.p.30
Strategic Plan????????????????????????????????..p.33
Conclusion?????????????????????????????????...p.38
LIST OF EXHIBITS
Sales Trends Graph?????????????????????????????p.5
Net Income Trends Graph??????????????????????????.p.5
Nike Board of Directors Table????????????????????????...p.11
Table of Key Financial Ratios????????????????????????...p.22
Net Income Trend Graph?????????????????????????.?..p.24
Primary Strategic Match Position Chart????????????????????..p.30
Industry Attractiveness Matrix????????????????????????..p.31
Business Strength/Competitive Position Chart?????????????????..p.32
Grand Strategy Chart???????????????????????????? p.34
Marketing Short-term Strategy Chart?????????????????????..p.35
Production Short-term Strategy Chart?????????????????????.p.36
Research and Development Short-term Strategy Chart?????????????..p.3 ...