Assignment
1. Identify a company that uses strategic management and build a comprehensive case study.
2. Write an analysis of the case study and suggest possible strategic alternatives to follow.
3. Prepare a presentation based on the above analysis.
4. Due date : 27th January 2007, Saturday.
Case Study
Dialog Telekom Limited: Leader in Mobile Telecommunication
Introduction
Dialog Telekom, Sri Lanka's flagship Telecommunications Company operates Dialog GSM, the country's largest mobile phone network, and is a Subsidiary of the Telekom Malaysia Group. The company is also a key player in the Internet Service Provision Market with its state of the art ISP, Dialog Internet, and also operates Dialog SAT, the country's pioneer Mobile Satellite Service Provider. Following an aggressive entry in to the International Services Market, Dialog Global has established itself as a premier provider of International Services in Sri Lanka
As espoused in its signature, "The Future Today", the company prides itself in its commitment to, and achievement trail in, Research, Development and New Technology introduction. Dialog GSM has the distinction of placing Sri Lanka as the first in the country in the region and among the first 40 countries in the world to support High Speed Packet Based Mobile Data Services with the launch of GPRS (General Packet Radio Service) in 2001. GPRS - a key element of 2.5G GSM, is a major step towards 3G (3rd Generation) technology, offering higher data speeds, packet based data communications and end to end IP (Internet Protocol) based connectivity. Dialog GSM extended its regional leadership in mobile technology with the introduction of Multi-Media Messaging ( ...