Strategic Audit Of Harley Davidson Inc.

I. CURRENT SITUATION    3
A. CURRENT PERFORMANCE    3
B. STRATEGIC POSTURE    3
1. Mission & Objectives    3
2. Strategies    4
3. Policies    4
4. Summary    4
II. CORPORATE GOVERNANCE    4
A. BOARD OF DIRECTORS    4
B. TOP MANAGEMENT    5
III. EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS (SWOT)    6
A. SOCIETAL ENVIRONMENT    6
1. Economic    6
2. Technological    6
3. Political-legal    6
4. Sociocultural    7
B. TASK ENVIRONMENT    7
1. Threat of new entrants    7
2. Bargaining power of buyers    7
3. Threat of substitute of products or services    7
4. Bargaining power of suppliers    7
5. Rivalry among competing firms    8
6. Relative power of unions, governments, special interest group, etc.    8
C. SUMMARY OF EXTERNAL FACTORS    8
IV. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESS (SWOT)    10
A. CORPORATE STRUCTURE    10
B. CORPORATE CULTURE    10
C. CORPORATE RESOURCES    10
1. Marketing    10
a. Product:    10
b. Price:    11
c. Place:    11
d. Promotion:    11
2. Finance    12
3. Research and Development (R & D)    13
4. Operations and Logistics    13
5. Human Resources Management (HRM)    14
6. ...
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