Strategic Factor Analysis
Duration
Strategic Factors Weight Rating Weighted Score Short Intermediate Long Comments
S1 High Market Share 0.15 4.0 0.6 X AA has the highest market share
S2 Strong Alliances and
Acquisitions 0.15 3.5 0.525 X X Good cooperative strategies
S3 Good Distribution and Accessibility 0.10 4.0 0.4 X X Alliances and market share
W4 Financial Performance 0.10 2.5 0.25 X X Not strong
W5 Decrease in Jobs 0.05 3.0 0.15 X Result of performance
O1 Fo ...