Table Of Content
Introduction……………………………………………………………………………………………...03
Mission Statement……………………………………………………………………………………….03
Values……………………………………………………………...…………………………………….03
Objectives………………………………………………………………………………………………..04
Organization Structure…………………………………………………………………………………..04
Strategy Formulation…………………………………………………………………………………….05
Environmental Analysis
PEST Analysis………………………………………..……………………………………………………05
Porter’s Five Forces……………………………………………………………..………………………..06
Internal Capability Analysis
SWOT Analysis…………………………………………………………………………………..…………08
Deja-Vu………………………………………………………………………………………………….08
Choice of Strategy……………………………………………………………………………………….09
Conclusion………………………………………………………………………………….……………09
Bibliography……………………………………………………………………………………………..10
Introduction
Relax Techno Fab is a leader in manufacturing mobile and immobile tanks for all type of liquid and gases in India. After covering its home market, they want to open new markets by expanding in Nigeria. Relax Techno Fab was established in 1986 and within 22 years have become a leader in making tanks. It has capture 70% of the home market. This company has many competitive advantages in order to lead from its competitors. Firstly, it provides a unique safety beyond imagination. It has its own safety test and has safety certificates from the many safety departments including Govt. of India. In addition, it is the only company, which provides such a safety at market price. Secondly, the company is awarded as the fastest making tanks in India. Approximately it takes 3-4 week to manufacture these tanks after ordered. But, Relax Techno Fab deliver within 1-2 weeks only. Relax Techno Fab also d ...