Strategic Market Plan Project
Group 21 ? X Vacations
Table of Contents:
Executive Summary??????????????????????????????2
Company Mission ??????????????????????????????..3
Marketing Objectives ?????????????????????????????4
Research Analysis ??????????????????????????????..5
Customers ...?????????????????????????????....6
Company ???????????????????????????????7
Competitors ?????????????????????????????..10
Segmentation ???????????????????????????????....13
Strategic Marketing Plan ??????????????????????????.?17
Targeting ?????????????????????????????..?17
Positioning ?????????????????????????????...19
Positioning Statement ??????????????????????.19
Marketing Mix ????????????????????????????.20
Product ????????????????????????????.20
Price ?????????????????????????????..22
Place ?????????????????????????????..23
Promotion ???????????????????????????26
References ?????????????????????????????????28
Appendices .????????????????????????????????.29
Executive Summary
X-Vacation is a company with an innovative solution for the average family vacation. With our services, eventually all over the world, we will be able to provide the ideal vacation scenario for all family members.
The company will have its roots in Orange County, but as soon as 2010 we hope to have contractual agreements with large hotel chains all over the world. We want to provide a net ...