Table of Contents
Executive Summary...........................................................................................................3
Product Profile?????...............................................................................................4
Business Review?.............................................................................................................6
Key Issues/Key Learnings???.....................................................................................9
Planning Conclusions?..................................................................................................11
Marketing Strategy & Objectives???.?..................................................................16
Key Strategic Marketing Initiatives................?????????.??????..18
Marketing Programs????.??.??????????????????.....22 Calendar of Events?????.......................................................................................25
Brand Economics.........................................????...????????????.26
Risks..................................................................................................................................27
Financials??????????????????????????????..$$
References?????????????????????????????.....28
Appendix A - J ?.......................................................................................................29-37
Executive Summary
Montreal VIP currently offers an unlimited variety of services, ranging from writing business proposals to organizing fundraising events, to strip clubs outings for the guys / girls. Although this gives them great versatility to serve almost everyone for almost any type of event, it has impacted them financially resulti ...