In this strategic plan analysis paper, the writer will be evaluating their organizations mission, vision, goals, and objectives. Next the writer will discuss the relationship between quality and the management style of their organization and an organization that has adopted a TQM style of management. The writer will then move on to discuss the characteristics of the other organization TQM style and compare those characteristic’s to their own organization. Finally, the writer will briefly touch upon the organization practices that could be integrated into their own organization.
Company Background
Swift Transportation Company Inc (Swift) began operations in 1966 by the Moyes family. The original operation was conducted under the name of Common Market. Operating authority was purchased from a descendant of the Swift Meat Packing family, hence, today’s name of Swift Transportation. By 1984, Swift had annual revenue was in excess of $25 million. By 1990, with the passing of Jerry Moyes father and business partner Carl Moyes, Jerry became sole owner. Since 1988 Swift has acquired 11 different motor carriers (Swift Transportation Co. Inc., 1995-2006).
Today, Swift generates over $2.5 billion in annual revenue and operates over 20,000 trucks. Swift’s terminal network has grown to 40 full-service facilities in the continental United States and Mexico. Swift also offers border crossing services to all major Mexican border crossings and many Canadian provinces. Swift is unquestionably the largest truckload motor carrier in the world. Swift’s significant revenue growth is attributable to internal growth with existing customers, as well as acquisition of external motor carriers (Swift Transportation Co. Inc., 1995-2006).
Mission, Vision, Goals/Objectives
Vision
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