Strategic Planning By Beijing Organizing Committee For The Games Of The Xxix Olympiad

1.0 Introduction
The Olympic Games is an international multi-sport event established for both summer and winter games. There have been two generations of the Olympic Games; the first were held at Olympia, Greece. The second, known as the Modern Olympic Movement, were first held in 1896, in Athens, Greece. The modern Olympics feature the Summer Games and Winter Games. The Paralympic and Youth Olympic Games are variations on the Modern Olympic Movement.
The International Olympic Committee (IOC) was founded in 1894 by Pierre Frédy, Baron de Coubertin. His vision was to bring together amateur athletes from around the world to compete in a variety of events. Participation in the Games has increased to the point that nearly every nation on earth is represented. This growth has created numerous challenges; including political boycotts, the use of performance enhancing drugs, bribery of officials, and terrorism. While the Olympic Movement is forced to address issues never before conceived by Coubertin, the Olympics continue to grow in the face of these challenges. The Games encompass many rituals and symbols that were established during their infancy in the late 19th and early 20th centuries. Most of these traditions are displayed in the opening and closing ceremonies, and the medal presentations.
Basically, opening ceremonies typically start with the hoisting of the host country's flag and a performance of its national anthem. The host nation then presents artistic displays of music, singing, dance, and theater representative its culture. The artistic presentations have continued to grow in scale and complexity. The Opening Ceremony at the Beijing Games reportedly cost $100 million, with much of the cost incurred in the artistic portion of the ceremony. Various tradi ...
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